As Artificial Intelligence (AI) continues to shape advertising and marketing, it intersects with key areas of law-competition, consumer protection, privacy, and intellectual property (IP). In Canada, these are governed by competition and copyright legislation, and industry codes. Global regulations, including EU and Colorado AI legislation, further frame how businesses should approach AI usage.
In this episode of In Focus, Baker McKenzie’s Adam Aft, co-lead of our North America Technology Transactions team, joins Sarah Mavula and Mike Rubinger to discuss the practical and legal considerations of AI in advertising, marketing and IP. Topics include:
- The benefits and risks of AI-powered content creation
- Balancing truth in advertising
- IP ownership considerations
- Potential legal pitfalls, from misleading representation, AI hallucinations, registration of AI-created IP and risk pertaining to AI prompts and related outputs
This conversation provides essential insights for legal, regulatory, compliance, and technology professionals looking to stay ahead in AI’s evolving landscape.
Click on the image below to watch the video chat for more on AI best practices and legal compliance.
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