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Sarah Mavula

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In Artificial Intelligence

Navigating AI’s Impact on Advertising, Marketing and Intellectual Property

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As Artificial Intelligence (AI) continues to shape advertising and marketing, it intersects with key areas of law-competition, consumer protection, privacy, and intellectual property (IP). In Canada, these are governed by competition and copyright legislation, and industry codes. Global regulations, including EU and Colorado AI legislation, further frame how businesses should approach AI usage. In this episode of In Focus, Baker McKenzie’s Adam Aft, co-lead of our North America Technology Transactions team, joins Sarah Mavula and Mike Rubinger to discuss the practical…

In Data Privacy

Watch out, GDPR: Canada Proposes Strict New Privacy Law Framework Backed by Significant Fines

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On November 17, 2020, Canada introduced new federal privacy legislation, Bill C-11, to codify the framework introduced by the government’s Digital Charter, which proposed enhancements to Canadian privacy laws in response to the rapidly expanding online economy. If adopted, new legislation, the Consumer Privacy Protection Act (“CPPA”), will effectively replace the Personal Information Protection and Electronic Documents Act as Canada’s main privacy law and create one of the strictest data protection regimes in the world,…