1. Background of the case and proceedings in Belgium (a) IAB Europe and real-time bidding in a nutshell The CJEU ruling concerns the Transparency and Consent Framework (âTCFâ) that was launched by Interactive Advertising Bureau Europe (âIAB Europeâ), a European-level association for the digital marketing and advertising ecosystem. The TCF specifically targets the real-time bidding industry, which is active in the provision of online, automated and instantaneous auctions for the sale and purchase of online…
For the first time, France has adopted a law protecting children’s privacy through the lens of right to their image: the Law n°2024-120 of February 19, 2024 (âChildrenâs Image Rights Lawâ). Unlike standards or bills related to the sharing of childrenâs personal data which may exist in other countries (e.g., UK Age Appropriate Design Code, California bill on collection of personal information of a consumer less than 18 years of age), which apply to data…