Deepfakes–especially those generated by AI–are now a daily part of our lives. Some are harmless entertainment, and some are incredibly harmful to individuals and society. And as AI technology improves, deepfakes are getting more and more difficult to spot. Individual states are racing to stop the harmful deepfakes, but they are struggling to keep up with the technology. In this session, Baker McKenzie’s Cynthia Cole, global chair of our commercial, technology, and transactions team, and…
This article was first published in Corporate Counsel Magazine. A New Era of Influence: A Swift Take on Branding, Computer-Generated Influencers and Deepfakes | Corporate Counsel (law.com) A-list celebrities like Taylor Swift are not the only ones leveraging their influence to promote and sell products and services. Streamers, vloggers, and other creatives are using their platforms to influence today’s consumer trends. However, a steep rise in the use of GenAI and computer-generated influencers brings with…